Early access — $9.99 launch pricing

Your brand guidelines, finally readable by AI

Upload your brand PDF or paste a website URL. Get a machine-readable SKILL.md that teaches Claude your voice, tone, colors, and components — so every AI output is on-brand.

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SKILL.md
# brandMD — Brand Skill

> This file tells Claude how to write and design
> on-brand for brandMD.

## 1. Brand Positioning
- **Mission:** Make brand guidelines readable by AI
- **Core differentiator:** The only brand compiler
that turns PDFs into structured SKILL.md files

## 4. Voice & Tone
| Attribute | Do this |
| **Confident** | "brandMD handles this." |
| **Direct** | "Upload. Extract. Ship." |
| **Warm** | "We've got your back." |

## 7. Design Tokens
- **Primary:** `#2563EB` (blue-600)
- **Heading font:** Inter — weight 600
- **Border radius:** 6px default, 12px cards

Sound familiar?

AI doesn't know your brand. Yet.

You paste brand rules into every single prompt

HEX codes, font names, spacing values — manually copied from a 60-page PDF you've memorized by now. Every. Single. Time.

Your AI outputs look close — but not right

Wrong fonts. Approximate colors. Generic copy that could be any company. You spend more time fixing AI output than writing it yourself.

Every team member prompts differently

Marketing writes one style, design another, dev a third. There's no single source of truth your AI tools can actually read.

brandMD fixes this. One upload, one file, every AI output on-brand.

How it works

From brand PDF to on-brand AI output in under 10 minutes.

1

Upload

Drop your brand PDF or paste a website URL

PDF, PPTX, PNG, JPG, WebP

2

Extract

AI reads and structures every guideline into SKILL.md

Colors, typography, voice, components, icons

3

Create

Use SKILL.md in Claude, OpenClaw, or any LLM

Every output follows your brand rules automatically

Works with
Claude
OpenClaw
Any AI that reads markdown

What brandMD extracts

Your SKILL.md file contains everything an AI needs to stay on-brand.

Colors

#C15F3C#faf9f5#141413#b0aea5#e8e6dc

Typography

Thoughtful by design

HeadingStyrene A
BodyGeorgia, serif

400 · italic headlines

Voice & Tone

Smart & TrustworthyDirectWarm

"Claude helps you think"

"Our AI solution leverages…"

Primary Button

Get started
radius6px
fontStyrene A

Layout & Spacing

8px base grid

12-col · 24px gutter

Max-width 1200px centered

Imagery Rules

Warm photography

Muted tones

No stock photos

Editorial feel

This is the file your AI reads

SKILL.md is a structured markdown file that teaches any AI your brand rules. Add it to a Claude Project, paste it into a system prompt, or share it with your team.

SKILL.md
preview · scroll for more ↓
# SKILL.md — Claude (Anthropic)
> 12 sections · 847 lines · extracted from brand PDF

## 1. Design Tokens
| Token          | Value                        |
|----------------|------------------------------|
| Primary        | `#C15F3C` terra cotta        |
| Background     | `#faf9f5` pampas             |
| Heading font   | Styrene A · weight 400       |
| Body font      | Georgia serif · 1.7 lh       |
| Border radius  | 6px · flat aesthetic          |
| Base spacing   | 8px grid                     |

## 2. Voice & Tone
- **Do:** "Claude helps you think"
- **Don't:** "Our AI solution leverages…"
- Attributes: Smart, Direct, Warm
- Always lowercase "claude" in body text

## 3. Component Patterns
### Primary Button
  bg: #C15F3C → text: #faf9f5
  font: Styrene A 13px weight 500
  padding: 12px 24px · radius: 6px

## 4. Layout Rules
- Max-width: 1200px centered
- 12-column grid · 24px gutter
- Hero: centered text, editorial images
...and 8 more sections

One prompt. Fully on-brand.

Give SKILL.md to any AI, then ask for what you need.

"Create a landing page hero for Claude's new research feature"

claude.ai
claude
Try claude

Think deeper with claude

claude helps you think through complex problems, write with precision, and build with confidence.

Start for free
See what's new

Trusted by teams at Notion, DoorDash, GitLab, and Bridgewater

Y

You

I'm building a climate risk model for coastal properties. What frameworks should I consider for combining sea-level rise projections with insurance pricing?

claude

There are several complementary frameworks worth combining here. For the physical risk layer, I'd start with NOAA's probabilistic sea-level rise scenarios — specifically their…

Production-grade results, not AI slop

Every output uses your actual design tokens — correct colors, real typography, proper spacing. The SKILL.md teaches Claude your brand system, not just a color palette.

  • Real brand fonts, weights, and letter-spacing
  • Correct color tokens applied contextually
  • Brand-specific border radii, shadows, and spacing
  • Voice & tone rules for copy generation
  • Component patterns with semantic markup
See how it works
SKILL.md
## 4. Voice & Tone
| Attribute  | Do this               | Don't do this            |
|------------|----------------------|--------------------------|
| Confident  | "brandMD handles it" | "We try our best to..."  |
| Direct     | "Upload. Extract."   | "You might want to..."   |
| Warm       | "We've got your back"| "Per our policy..."      |

## 5. Vocabulary
- **Always:** "brand kit", "SKILL.md", "design tokens"
- **Never:** "branding solution", "AI-powered synergy"
- **Prefer:** "on-brand" over "brand-compliant"

## 6. Writing Rules
- Headlines: sentence case, max 8 words
- Body: active voice, 16px minimum
- CTAs: verb-first, max 4 words
Free — no sign-up required

Try it with your brand

Upload your brand PDF and see what brandMD extracts — colors, typography, and voice — in seconds. The full extraction unlocks 9 more sections.

Drop your brand PDF here

PDF, PNG, JPG, WebP

Free preview — 3 sections extracted. No spam, we'll only email you about your brand kit.

Content that sounds like you

SKILL.md doesn't just handle design — it teaches AI your voice, vocabulary, and writing rules. Every piece of content stays on-brand.

Blog Post

Prompt: "Write a blog post intro about our new research feature"

Without SKILL.md

"We are thrilled to announce the launch of our revolutionary AI-powered research solution that leverages cutting-edge technology to transform how enterprises unlock insights..."

With SKILL.md

"Claude can now read entire research papers and help you find what matters. No summaries-of-summaries — just the actual insights, in context."

Voice: DirectNo buzzwordsSentence case
Social Media

Prompt: "Write a LinkedIn post about our Series B"

Without SKILL.md

"Excited to share that we've raised $200M! 🚀🎉 This HUGE milestone wouldn't be possible without our AMAZING team! We're disrupting the industry and just getting started!! 💪🔥"

With SKILL.md

"We raised $200M to make AI a thoughtful collaborator, not just a fast one. Our focus hasn't changed: build tools that help people think better. More on what this means for our research →"

Tone: WarmNo hypeLowercase claude
Product Email

Prompt: "Write a product update email for new features"

Without SKILL.md

"Dear Valued Customer, We are pleased to inform you of exciting new enhancements to our platform. Our state-of-the-art features include..."

With SKILL.md

"Three things that just got better in claude. Extended thinking now works with tool use. You can see the reasoning. And it's faster. Here's what to try first →"

Active voiceVerb-first CTAsMax 8-word headlines

Voice & tone rules are extracted from your brand PDF automatically — no manual setup.

Your brand data is safe

Local-first processing

Files are processed in your browser. Nothing is stored on our servers.

No training on your data

Claude's API does not use your data for training. Your brand IP stays private.

Client-side export

The zip file is generated entirely in your browser — your data never leaves your machine.

Secure payment

All payments processed by Stripe. We never see your card details.

Simple, transparent pricing

Pay per brand. No subscriptions, no hidden fees.

Early access pricing
$9.99/brand

One-time payment per brand project. Full extraction, all templates, complete export.

  • Full AI-powered extraction
  • Completeness scoring + gap detection
  • Asset management + font bundling
  • 6 ready-to-use prompt examples
  • SKILL.md + tokens.json export
  • Unlimited re-downloads

One-time payment. No subscription. Secure checkout via Stripe.

Frequently asked questions

brandMD accepts PDF, PPTX, and common image formats (PNG, JPG, WebP). Most brand guidelines come as PDFs — just drag and drop the file and our AI extracts everything automatically.

SKILL.md is a structured markdown file that teaches Claude (or any LLM) your brand rules — voice, tone, colors, typography, component patterns, and visual rules. Think of it as a machine-readable brand book that ensures every AI output matches your brand.

Pasting raw guidelines leads to inconsistent results — Claude has to re-interpret a 60-page PDF every time. SKILL.md is pre-structured, hierarchical, and optimized for AI consumption. It includes cross-references, tokens, and examples that make outputs dramatically more consistent.

The zip contains: SKILL.md (the master file), strategy docs (positioning, audience, messaging), voice docs (tone, vocabulary, examples), design files (tokens.json, visual rules, components), bundled assets (logos, fonts, graphic devices), and use-case examples with output guidance.

Not at all. The upload-and-review flow is designed for brand managers and designers. You upload your PDF, review the extracted data in a visual interface, make edits if needed, and download. No coding required.

While SKILL.md is optimized for Claude, it's standard markdown — any LLM can read it. The structured format with clear sections and tokens works well with GPT-4, Gemini, and other models too.

Yes. Your files are processed locally in your browser and only sent to Claude's API for extraction (Anthropic does not train on API data). We never store your brand guidelines on our servers. The exported zip is generated entirely client-side.

Your $9.99 covers one brand extraction and unlimited re-downloads of that export. If your guidelines are updated and you need a fresh extraction, you can re-run the process at any time.

Add the SKILL.md folder to a Claude Project, paste it into your system prompt, or share it with your team. Any time you ask Claude to write copy, design a page, or create content, it will follow your brand rules automatically.

Stop copy-pasting brand rules
into every prompt

Create your brand kit once. Use it everywhere.

One-time payment. Secure checkout via Stripe.