Question 1

What file formats can I upload?

Accepted Answer

brandMD accepts PDF, PPTX, and common image formats (PNG, JPG, WebP). Most brand guidelines come as PDFs — just drag and drop the file and our AI extracts everything automatically.

Question 2

What exactly is a SKILL.md file?

Accepted Answer

SKILL.md is a structured markdown file that teaches Claude (or any LLM) your brand rules — voice, tone, colors, typography, component patterns, and visual rules. Think of it as a machine-readable brand book that ensures every AI output matches your brand.

Question 3

How is this different from pasting guidelines into a prompt?

Accepted Answer

Pasting raw guidelines leads to inconsistent results — Claude has to re-interpret a 60-page PDF every time. SKILL.md is pre-structured, hierarchical, and optimized for AI consumption. It includes cross-references, tokens, and examples that make outputs dramatically more consistent.

Question 4

What's included in the exported zip?

Accepted Answer

The zip contains: SKILL.md (the master file), strategy docs (positioning, audience, messaging), voice docs (tone, vocabulary, examples), design files (tokens.json, visual rules, components), bundled assets (logos, fonts, graphic devices), and use-case examples with output guidance.

Question 5

Do I need to be technical to use this?

Accepted Answer

Not at all. The upload-and-review flow is designed for brand managers and designers. You upload your PDF, review the extracted data in a visual interface, make edits if needed, and download. No coding required.

Question 6

Does this work with AI tools other than Claude?

Accepted Answer

While SKILL.md is optimized for Claude, it's standard markdown — any LLM can read it. The structured format with clear sections and tokens works well with GPT-4, Gemini, and other models too.

Question 7

Is my brand data safe?

Accepted Answer

Yes. Your files are processed locally in your browser and only sent to Claude's API for extraction (Anthropic does not train on API data). We never store your brand guidelines on our servers. The exported zip is generated entirely client-side.

Question 8

Can I re-extract when my brand guidelines change?

Accepted Answer

Your $9.99 covers one brand extraction and unlimited re-downloads of that export. If your guidelines are updated and you need a fresh extraction, you can re-run the process at any time.

Question 9

What do I do with the SKILL.md file after export?

Accepted Answer

Add the SKILL.md folder to a Claude Project, paste it into your system prompt, or share it with your team. Any time you ask Claude to write copy, design a page, or create content, it will follow your brand rules automatically.

From PDF or website to on-brand output