Slack by Salesforce
Complete brand extraction showing voice, tone, design tokens, component patterns, and example outputs — generated by brandMD from Slack's public brand materials.
The platform where teams connect, collaborate, and get work done
Category
Business Communication — replacing scattered emails with organized, searchable conversations.
Tagline
Where work happens.
Differentiators
Channel-Based Messaging, Deep Integrations, Searchable History, Playful Productivity.
Core Values
Brand Icon System
Brand Voice Attributes
Friendly
Do this
“Hey! Your weekly summary is ready. Here's what your team's been up to.”
Don't do this
“Notification: Weekly report generated. Review immediately.”
Clear
Do this
“3 unread messages in #design. Catch up →”
Don't do this
“There are potentially unreviewed communications in a channel.”
Playful
Do this
“You're all caught up! Time for a coffee break ☕”
Don't do this
“No unread messages. No action required.”
Concise
Do this
“Sarah shared a file in #marketing”
Don't do this
“A team member has uploaded a digital asset to a shared workspace channel.”
Tone Spectrum
→ Warm and approachable, never stiff
→ Factual first, personality always
→ Encouraging and inclusive
Color Palette
Click any swatch to copy its hex value
Aubergine
#4A154B
Primary brand, dark backgrounds
Blue
#36C5F0
Info states, links, highlights
Green
#2EB67D
Success states, positive actions
Yellow
#ECB22E
Warnings, attention, highlights
Red
#E01E5A
Error states, critical actions
Dark Gray
#1D1C1D
Primary text, headings
Light Gray
#F8F8F8
Page backgrounds, surfaces
White
#FFFFFF
Cards, elevated surfaces
Type Scale
Headings — Lato Bold
Aa
Where work happens.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
font-family: Lato, system-ui, sans-serif
weight: 700 · letter-spacing: -0.01em
Body — Lato Regular
Aa
Slack brings teams together, wherever you are.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
font-family: Lato, system-ui, sans-serif
weight: 400 · line-height: 1.7
UI Components
Interactive component previews with variant toggles. Click the pills to switch between styles.
Logo
Type Scale
Buttons
Text Inputs
Small
Medium
Large
Badges
Chips / Tags
Navigation Bar
Avatars
Alerts
New Feature
Slack AI is now available for all Enterprise Grid customers.
Dialog / Modal
Confirm Action
Are you sure you want to proceed?
Data Table
| Name | Status | Date |
|---|---|---|
| Project Alpha | Active | Mar 2026 |
| Dashboard v2 | In Review | Feb 2026 |
| Brand Kit | Complete | Jan 2026 |
Stats Block
0
Organizations
0
Daily active users
0
App integrations
Progress & Loading
Cards
Slack Pro
Unlimited message history, integrations, and lightweight voice huddles for growing teams.
Enterprise Grid
Unlimited workspaces, advanced security, and compliance tools for large organizations.
Pagination
Toggles / Switches
Dividers
Footer
Building the future, one step at a time.
Product
Features
Channels
Integrations
Solutions
Enterprise
Small Business
Engineering
Company
About
Careers
Blog
© 2026 Slack. All rights reserved.
Built with SKILL.md
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SLACK
Where work happens.
Connect your team with the tools they love — in channels organized by project, topic, or team.
Website Hero
1440 x 800
Master File Preview
# Slack — Brand Skill > This file tells Claude how to write and design > on-brand for Slack. ## 1. Brand Positioning - **Mission:** Connect teams and tools in one place - **Tagline:** "Where work happens." - **Category:** Business Communication ## 4. Voice & Tone | Attribute | Do this | | **Friendly** | "Hey! Your summary is ready." | | **Clear** | "3 unread messages in #design." | | **Playful** | "You're all caught up! Coffee time." | ## 7. Design Tokens - **Primary:** `#4A154B` (aubergine) - **Heading font:** Lato — weight 700 - **Body font:** Lato — weight 400 - **Border radius:** 12px / 8px
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