Claude by Anthropic
Complete brand extraction showing voice, tone, design tokens, component patterns, and example outputs — generated by brandMD from Anthropic's public brand materials.
AI safety research company building reliable, interpretable AI systems
Mission
Develop AI systems that are safe, beneficial, and understandable — ensuring AI’s transformative impact is positive for humanity.
Tagline
Keep thinking.
Category
AI Research & Products — public benefit corporation focused on frontier AI safety and capability.
Core Values
AI Safety
Systematic approach to safety science — research that translates directly to safer products
Transparency
Regular sharing of research, findings, and safety evaluations with the world
Reliability
Constitutional AI ensures responses are helpful, harmless, and honest
Simplicity
Identify the simplest solution first, then iterate — the bicycle philosophy
Collective Responsibility
Inspiring a 'race to the top' in AI safety standards across the industry
Brand Icon System
Brand Voice Attributes
Smart & Trustworthy
Do this
“Claude helps you think through complex problems step by step.”
Don't do this
“Our cutting-edge AI leverages advanced neural architectures to optimize outcomes.”
Kind & Direct
Do this
“I'm not sure about that. Let me explain what I do know.”
Don't do this
“That query falls outside my current operational parameters.”
Clear & Authoritative
Do this
“There are three things to consider here.”
Don't do this
“Based on a multitude of factors, one might potentially consider...”
Helpful & Reliable
Do this
“Here's exactly what you need to do, and why.”
Don't do this
“Depending on various circumstances, results may vary significantly.”
Tone Spectrum
→ Lean professional, warm edges
→ Thoughtful with occasional wit
→ Accessible first, precise when needed
Color Palette
Click any swatch to copy its hex value
Terra Cotta
#C15F3C
Primary accent, CTAs, brand mark
Near Black
#141413
Primary text, dark backgrounds
Pampas
#faf9f5
Page backgrounds
Cloudy
#b0aea5
Secondary text, borders
Accent Blue
#6a9bcc
Links, info states
Accent Green
#788c5d
Success states, positive
Warm Gray
#e8e6dc
Borders, dividers
White
#ffffff
Cards, elevated surfaces
Type Scale
Headings — Styrene A
Aa
Keep thinking.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
font-family: Styrene A, system-ui, sans-serif
weights: 400, 500
Body — Tiempos Text
Aa
Claude is built to be helpful, harmless, and honest.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
font-family: Tiempos Text, Georgia, serif
weights: 400, 600 · line-height: 1.6
UI Components
Interactive component previews with variant toggles. Click the pills to switch between styles.
Logo
Type Scale
Buttons
Text Inputs
Small
Medium
Large
Badges
Chips / Tags
Navigation Bar
Avatars
Alerts
Model Update
Claude 4.5 Opus is now available with improved reasoning capabilities.
Dialog / Modal
Confirm Action
Are you sure you want to proceed?
Data Table
| Name | Status | Date |
|---|---|---|
| Project Alpha | Active | Mar 2026 |
| Dashboard v2 | In Review | Feb 2026 |
| Brand Kit | Complete | Jan 2026 |
Stats Block
0
Monthly active users
0
Business customers
0
Coding benchmarks
Progress & Loading
Cards
Claude Pro
Extended thinking, priority access, and higher usage limits for power users.
Enterprise API
Build with Claude at scale — custom models, dedicated support, and SLA guarantees.
Pagination
Toggles / Switches
Dividers
Footer
Building the future, one step at a time.
Research
Papers
Safety
Alignment
Products
Claude
API
Enterprise
Company
About
Careers
Blog
© 2026 Anthropic. All rights reserved.
Built with SKILL.md
Give your SKILL.md to any AI and create on-brand content instantly. Here's what one prompt can produce.
ANTHROPIC
Keep thinking.
Claude is the AI assistant built to help you do your best work.
Website Hero
1440 × 800
Master File Preview
# Claude by Anthropic — Brand Skill > This file tells Claude how to write and design > on-brand for Anthropic / Claude. ## 1. Brand Positioning - **Mission:** Develop safe, beneficial, understandable AI - **Tagline:** "Keep thinking." - **Category:** AI Research & Products ## 4. Voice & Tone | Attribute | Do this | | **Smart** | "Let me think through this." | | **Kind** | "I'm not sure — here's what I know"| | **Clear** | "Three things to consider." | ## 7. Design Tokens - **Primary:** `#C15F3C` (terra cotta) - **Heading font:** Styrene A — weight 400 - **Body font:** Tiempos Text — weight 400 - **Border radius:** 6px
This is what brandMD creates
Get this for your brand
Upload your brand PDF and get a complete extraction — voice, design tokens, component patterns, and a ready-to-use SKILL.md.
Create Your Brand Kit — $9.99 →