NASA National Aeronautics and Space Administration
Complete brand extraction showing voice, tone, design tokens, component patterns, and example outputs — generated by brandMD from NASA's Graphics Standards Manual and public brand materials.
Advancing aeronautics and space exploration for the benefit of all
Mission
To advance aeronautical research and space exploration through innovative techniques and ideas, achieving maximum communication of the agency's program objectives.
Tagline
For the Benefit of All
Category
Federal aerospace agency and research organization — pioneering the future of air and space travel, scientific discovery, and aeronautics research.
Core Values
Brand Icon System
Brand Voice Attributes
Authoritative
Do this
“NASA's Perseverance rover has successfully collected its first rock sample from Mars.”
Don't do this
“We think we might have gotten a sample from Mars, but we're not totally sure yet.”
Inspiring
Do this
“Every launch is a step closer to understanding our place in the cosmos.”
Don't do this
“We do rocket launches sometimes.”
Technically Precise
Do this
“The James Webb Space Telescope operates at 1.5 million kilometers from Earth at the L2 Lagrange point.”
Don't do this
“The telescope is really far from Earth.”
Accessible
Do this
“Astronauts experience weightlessness because they're in continuous free fall around Earth.”
Don't do this
“Microgravity environments result from orbital mechanics producing centripetal acceleration equivalent to gravitational force.”
Tone Spectrum
→ Professional with institutional authority
→ Measured confidence with mission excitement
→ Technical accuracy with public accessibility
Color Palette
Click any swatch to copy its hex value
NASA Blue
#0B3D91
Primary brand, CTAs
NASA Red
#FC3D21
Accent, alerts
Light Blue
#4B8BBE
Hover states, links
Deep Space
#1a1a2e
Primary text
Silver
#c0c0c0
Metallic accents
Warm Gray
#e5e7eb
Borders, dividers
Off White
#f8f9fa
Backgrounds
White
#ffffff
Cards, surfaces
Type Scale
Headings — Helvetica Neue
Aa
For the Benefit of All
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Body — Helvetica Neue
Aa
Exploring the universe and discovering our world.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif
weights: 300, 400, 500, 700
UI Components
Interactive component previews with variant toggles. Click the pills to switch between styles.
Logo
NASANASAType Scale
Buttons
Text Inputs
Small
Medium
Large
Badges
Chips / Tags
Navigation Bar
Avatars
Alerts
Mission Update
Artemis III pre-launch systems check is scheduled for next week.
Dialog / Modal
Confirm Action
Are you sure you want to proceed?
Data Table
| Name | Status | Date |
|---|---|---|
| Project Alpha | Active | Mar 2026 |
| Dashboard v2 | In Review | Feb 2026 |
| Brand Kit | Complete | Jan 2026 |
Stats Block
0
Years of exploration
0
Active missions
0
Employees
Progress & Loading
Toggles / Switches
Dividers
Pagination
Cards
Artemis Program
Returning humans to the Moon and establishing sustainable exploration for future Mars missions.
James Webb Telescope
Observing the first galaxies formed after the Big Bang and exploring distant worlds.
Footer
NASABuilding the future, one step at a time.
Missions
Artemis
Mars 2020
ISS
Science
Earth
Planets
Universe
Connect
Careers
Education
News
© 2026 NASA. All rights reserved.
Built with SKILL.md
Give your SKILL.md to any AI and create on-brand content instantly. Here's what one prompt can produce.
MISSION STATUS
Artemis III
Crewed lunar landing mission — targeting the south polar region for humanity’s return to the Moon.
4
Crew
30d
Duration
GO
Status
SLS
Vehicle
Moon
Target
Mission Control Dashboard
1440 × 800
Master File Preview
# NASA — Brand Skill > Auto-extracted by brandMD from NASA Graphics Standards Manual ## Quick Reference - **Category:** Federal aerospace agency - **Tagline:** "For the Benefit of All" - **Primary font:** Helvetica Neue (400, 700) - **Colors:** NASA Blue #0B3D91 · NASA Red #FC3D21 · White #FFFFFF - **Voice:** Authoritative, Inspiring, Technically Precise, Accessible ## Personality NASA communicates with the authority of scientific achievement and the inspiration of space exploration. The tone balances technical precision with public accessibility, making complex aerospace concepts understandable while maintaining the gravitas of humanity's greatest engineering endeavors. ## Design Tokens - **Primary:** `#0B3D91` (NASA Blue) - **Accent:** `#FC3D21` (NASA Red) - **Heading font:** Helvetica Neue — weight 700 - **Body font:** Helvetica Neue — weight 400 - **Border radius:** 8px (cards), 4px (buttons) - **Letter spacing:** -0.02em (headings)
This is what brandMD creates
Get this for your brand
Upload your brand PDF and get a complete extraction — voice, design tokens, component patterns, and a ready-to-use SKILL.md.
Create Your Brand Kit — $9.99 →